3 Simple, Yet Effective Tips to Help Retain Clients
Getting a client is one thing. Keeping them around—and getting them to buy more—is something else altogether. In the push to drive sales and capture new leads, the value of client retention and legacy sales/revenues are often overlooked, but every successful business remains so because they understand that existing clients can drive profits more easily than brand new fans of your business. Retaining a client is far less resource-intensive than generating new business, so pay attention to these tips and keep your customers coming back for more.
1. Stay in Touch, and Be Touchable
Maintaining contact with your customers is an important way of retaining their business. Stay in their thoughts (in a positive manner, of course) and they won’t need to take the time to shop around the next time they need a product or service you can deliver. The right kind of contact can also increase sales by cluing your customers into special deals or reminding them of opportunities you can create that they might otherwise have forgotten.
It’s also important for your customers to be able to stay in touch with you, no matter how they want to communicate. Be there when the reach out, ready to answer all questions and solve all problems promptly, pleasantly, and professionally, and they won’t be tempted to go elsewhere.
2. Pay Attention to Customer Requests and Changing Business Trends
Customer service will always be important, but few things in the business world are quite so static. Especially in today’s fast-paced world of technological innovation, there are always new ways to improve efficiency and add more value for your customers. Stay abreast of these changes and particularly of things your customers are asking for to keep yourself on top of your game and at the top of their list.
3. Customer Surveys Help With Retention on All Counts
A customer survey, if properly structured, helps you keep in contact with your customers, gives them an opportunity to make suggestions and requests, and also provides an opportunity to see what else you can do to improve your offerings and attract more business. You can improve your customer survey response rates by giving your customers several options for completing the survey, and it doesn’t have to be expensive. Emails and professional inbound call centers are both low-cost ways to capture customer responses in a manner that makes them easy to aggregate and analyse.
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.