Handling Higher Call Volumes After TV Ads Air
Television is still a great place to advertise, enabling you to reach thousands of local viewers and even millions of potential customers across the nation. Toss a decent ad up, list a number for your business, and watch the sales calls come pouring in, right?
Not quite. If you want those sales to stick you’ll need a team of professionals answering those customer phone calls, but chances are you don’t have a full-time staff able to handle hundreds of calls an hour, and chances are your budget can’t handle a full-time staff that gets busy when the ad plays and the calls come in, yet sits idly by the rest of the day. Trying to handle the spikes in call volume caused by a TV ad can be a major headache when you only look at in-house solutions.
Answering Services Respond to Higher Call Volumes Efficiently and Effectively
The solution is simple: partner with an inbound call center specializing in sales completion and order processing, and you can limit our expenses without limiting the revenue your TV commercial generates.
Answering services exist for a reason. They help businesses scale in a way that would be impossible otherwise, employing highly trained receptionists and phone professionals to work for multiple businesses whenever the need arises. All client companies get the benefit of a full receptionist team, and none of them have to bear the full cost of employing that team. It truly is a win-win, and it can be especially useful during a television advertising campaign.
When you place a TV ad, you can expect sudden rises in call volume every time the ad airs, with some periods of lower call volume in between. Trying to adjust your in-house staff’s hours to meet demand without over staffing will only leave you frustrated at the lost revenue of missed calls and/or the added expense of idle receptionists during periods of fewer calls. An inbound call center scales up and down in lockstep with the number of calls you receive, giving you affordability and reliability in one simple package.
Whether you use your business’s standard local number, a toll-free number you set up with your answering service, or a number that is specific to the ad you’re running to assist in tracking the advertisement’s efficacy, you can send all incoming calls directly to a call center who will answer with a personalized script that keeps your business’s face and voice consistent. Callers will never know they’ve reached a virtual receptionist working off-site, and you won’t have to bear the expense of overstaffing just to ensure calls are answered reliably and professionally.
TV Ads Only Work When Calls are Picked up Quickly
Let a phone ring more than three times, and you’re likely to lose a sale. Give a customer a voicemail greeting, and it’s all but guaranteed. Make sure you have an effective response to call volume spikes in place before you place your TV ad—partner with an answering service, and get all of the revenue your air time can bring.
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.