Taking Customer Service to the Highest Level – 3 Surefire Solutions
A lot has changed for many businesses since the rise of the internet and other computer-related technologies, but there’s one business strategy that will never go out of style: provide the best customer service in your industry and your business will reap the rewards. Read on for a few quick tips on taking your customer service to the highest level.
1. Be Ready When and Where Your Customers Are
One thing that has changed in the digital age is customers’ expectations of a company’s response time. When they call you (or your competitor!) they want an answer right away. Being placed on hold or forced to leave a message is an all but sure way to lose immediate business, potential long-term business, and word-of-mouth referrals. Whether your customers are online, still leafing through a phone book, or finding out about your business from a radio or television advertisement, they want to know that you are ready and waiting. Be there for them, and they’ll already be wowed.
2. Provide Informative Answers, not Simple Sales Pitches
So you’re there when they call—great. But are you giving your customers the service they really want when they reach you? Don’t simply list the services you charge for; listen to their problems and questions, let them know you understand their exact needs and desires, and provide valuable information without expectation. This is the way to turn a lead into a paying client and a highly satisfied customer, and it’s those customers who will bring you more business by telling all of their friends about the great service, attention, and care you provide.
3. Turn Problems into Opportunities and Profit From the Difference
Countless studies have shown that a customer who has had a negative experience with your company but who doesn’t contact you about it is likely never to return or make another purchase. Interestingly, customers who do let you know about a problem and have that problem satisfactorily resolved will end up giving your company more repeat business and positive ratings—and are more likely to refer others to your business—than customers without a negative experience at all. Use this to your advantage by making sure all of your customers know how to reach you in the event of a problem and know that they will be well taken care of should any trouble arise.
With the right answering service, you can put all of these tips to work for your business at minimal cost. Show your customers you care: give them constant, reliable, informed, and helpful service. Operate with the highest integrity, and you’ll see the highest rewards.
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.