Why Your Law Firm Should Use a Virtual Receptionist Service
The sound of a ringing phone is the sound of business, and should be music to any lawyer’s ears—unless they’re the ones that have to answer it! Securing a prospective client for your firm requires excellent client reception, but this crucial service can be costly.
To get the best of both worlds, many small and mid-sized law firms are contracting with answering services or virtual receptionists. This means a live person answering calls from your clients and others remotely—no computerized hold and answering machines, and no full-time employee costs. Lawyers can go from shoulder-cradling their phones to focusing on practicing law, while a dedicated team of receptionists manages clients and other inbound calls.
1. Virtual Receptionists Cost Effective for Law Firms Large and Small
Retaining an in-house, professional receptionist is expensive and comes with all of the legal entanglements of another employee. Many lawyers find the flexible, affordable service packages of virtual receptionists are better for their bottom lines and their overall organizational scheme. With a variety of legal answering service plans available, you can be sure to find one optimized for your budget and your practice’s needs.
2. A Virtual Receptionist Allows You to be in Two Places at Once
Clients call their lawyers frequently—sometimes more frequently than needed, taking up valuable time from other areas of your law practice. A good virtual receptionist will know when to take messages, when to schedule appointments, and and when to put calls through to you. You can keep practicing even as your clients are handled with the same professional care you provide yourself.
3. Law Firm Answering Services Increase Reliability
Whether you need virtual receptionist coverage during regular business hours or want 24/7/365 availability for your firm’s phone lines, the right law firm answering service will have you covered. No need to worry about sick days with a team of virtual receptionists always at the ready, and each call is properly catalogued and ready for your attention whenever it’s convenient. And when your phones are answered by professional and courteous North American voices, your clients will never know they’re speaking with someone outside the office.
4. Virtual Receptionists Maintain Your Professional Appearance at All Times
Starting up your own practice or even transitioning between offices does not have to disrupt business for your clients. Just because you are expanding or renovating does not mean cases and clients will wait until you have settled. A virtual receptionist guarantees your clients will always feel like they are approaching a full-fledged, professional law firm ready to handle their cases immediately. If you are just starting out, a lawyer answering service can be up and running alongside your firm instantly and at little expense.
An experienced team of professional, full-time (and overtime) virtual receptionists can help any law firm with a variety of services, and costs far less than an in-house receptionist. If you’re still doing everything in-house, think of a lawyer answering service as your way to transition to law firm 2.0—a firm that’s smart about using technology to serve more clients more efficiently.
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.