“Click-to-Call” Ads Will Either Kill Your Business or Grow It. Can You Answer Calls 24/7?
Smartphones, voice-over-Internet-protocol (VOIP) software and apps that allow people to call from their computers, and even changes to the way traditional handset phones work has had a surprising impact on the way people find and contact businesses in the Digital Age. The added consumer convenience of being able to call with a single click of the mouse or tap of a finger can be a tremendous benefit to your company if handled properly, but it can prove ruinous if approached incorrectly.
If you want “click-to-call” to boost your business rather than bring it to its knees, take a tip from us: make sure there’s someone there to answer every click.
Answer the Call or They’ll Click Past
No matter how they find your number, if you’re not there to answer your customers’ calls when they come in, they will almost certainly call a competitor next rather than leaving a message with you and waiting for a reply. This is an age of instant gratification; why wait for one company when there’s another that seems just as good and is ready to do business now?
This problem is even worse when it comes to “click-to-call.” Customers who find your number online have your competitors’ numbers within even easier reach, making them even more likely to move along instantly if they’re not greeted by a friendly, competent live human being. When another tap of the finger can get them in touch with the next guy who’s going to leave a message a sit back and wait for you?
Furthermore, when you’ve placed an actual ad encouraging consumers to call you, the expectation that an agent will be ready to answer that call is even higher. Disappointed that expectation, and you’ve not only missed a simple opportunity for one new transaction, but have created a negative feeling about your company and brand. Spending money on an ad you’re not living up to and that in fact is hurting your image and your revenue doesn’t make a whole lot of sense and costs you untold dollars.
An Answering Service Puts a Bounce in Your Click-to-Call Efforts
Get everything you can out of the digital age by pairing click-to-call ads with an affordable, reliable answering service. Be around all day every day, whenever your customers call. You can even let your answering service set appointments and/or process orders with far less overhead than hiring a team of full-time receptionists.
Are click-to-call ads killing your business? Call us today and see how we can help!
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.