Using a Call Center to Grow Accounting Firms
Your accounting clients rarely call without some sense of urgency, but if you had to stop work every time a client called with a concern you’d never get anything done. Especially when you’re trying to grow your firm and attract and incorporate new clients, it can be all but impossible to pull off the balancing act between providing outstanding customer service while maintaining the capability to do the off-the-phone accounting work necessary to keep your client’s accounts ship-shape.
A call center with specific, professional experience handling accounting clients and firms can help keep your current customers more than satisfied with the level of service you offer, while also putting your best food forward with new and potential clients. Ensuring all calls are answered promptly by a real live human being is essential for customer service and customer satisfaction in any business, and even more so in the accounting industry where time really is money—and time wasted with voicemails and automated phone systems is a sure way to lose clients.
How an Answering Service Can Help Your Accounting Firm
The manners in which an effective answering service can help your accounting firm are numerous, and include improvements in efficiency, cost effectiveness, and customer satisfaction. To begin with, an answering service typically costs a fraction of what a full-time and fully trained receptionist would cost your office, and you get a lot more bang for your buck. When you partner with an inbound call center, you’re adding a team of professional receptionists yet only paying for the time they actually spend on the phone. The eliminates unnecessary human resource costs while actually improving answer times and call handling consistency.
An inbound call center isn’t just a cheap way to handle your clients’ phone calls, though. It’s also a way to improve your clients’ call experience, get accurate information in a consistent and time-efficient manner, and provide faster turnaround on other services and client questions. Each caller will be greeted with the name and customized salutation of your accounting firm, and basic questions can be answered without taking up any of your valuable time.
Appointment setting and confirmation, new client intake processing, and other administrative tasks can be handled off-site, and all pertinent information will be communicated to you quickly and securely in a manner of your choosing.
Partner Your Accounting Firm With Call Center Support Today
As an accountant, you know wasted expense when you see it. You also know there’s no time like the present to get rid of inefficiencies and put money-saving, service improving measures into place. If you don’t already have an off-site answering service handling your after-hours, overflow, or ’round-the-clock incoming calls, it’s time to pick up the phone. Get your accounting firm slimmed down and ready for expansion—you’ll only be sorry you didn’t do it sooner.
Author: Michael Cynar
Michael Cynar has over 30 years of executive call center and answering service experience. He is a successful business owner and lead generation expert and shares tips to help other entrepreneurs build and grow their business through leads generation and lead capture solutions. His mission is to share carefully guarded marketing tips that will help small-medium business compete on a smaller budget.